That wasn’t the plan


Picture this: you drop tens of thousands of dollars on a brand-new Dodge pickup, thinking, “Let’s shoot a killer commercial on the beach!”

Fast forward: the truck’s sinking into the sand like some giant metal beast in distress.

All because nobody thought to check the tide charts. Whoops.

Somewhere, a marketing director is denying ever hearing about this commercial. And a tide calendar is silently judging them.

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