Employees Choose Their Own Job Titles
At a Swedish gaming company, job titles aren’t assigned—they’re invented by the employees themselves. Want to be “Pixel Wizard” instead of “UI Designer”? Go ahead. Prefer “Chief Unicorn Wrangler” to “HR Manager”? Absolutely allowed—and even encouraged.
This rule was created to make work feel more personal and fun. It may sound silly, but it has real benefits: employees feel ownership over their roles and identities, and outsiders often remember their brand more vividly. Surprisingly, clients love it too—it humanizes the experience and makes every email sound like it’s from a fantasy novel.
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