Everyone Must Learn a Magic Trick

At an ad firm in New York, every new hire is required to learn and perform one magic trick within their first 90 days. From card illusions to coin vanishes, it’s part of onboarding—and it culminates in a semi-serious “magic show” at the monthly all-hands meeting.

This bizarre rule fosters confidence, creativity, and presentation skills in a lighthearted way. Employees claim it breaks the ice faster than any speed networking exercise. Some even keep their magician alter-egos alive for years. The only danger? Getting roped into performing at the company holiday party… again.

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