Beer Fridges and Happy Hours — It’s Five O’Clock Somewhere

At certain startups in Berlin and Austin, beer isn’t just for weekends—it’s stocked in office fridges, free for employees. From “Friday happy hour” to “Monday motivation beers,” this rule is actually built into the company culture.

While it might sound like a frat house disguised as a business, advocates argue it promotes bonding, boosts creativity, and breaks down hierarchical barriers. Of course, moderation is key—no one wants their brainstorming session turning into karaoke at 2PM.

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