The Tale of a Plan Gone Awry
They dropped tens of thousands on a brand-new Dodge truck, determined to shoot “one killer beach ad!”
Hours later, the truck resembled a metallic sea monster, swallowed whole by the sand.
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The cause? Nobody bothered to check the tides.
Oh, the marketing director is probably somewhere right now playing dumb: “That ad? Never heard of it.” All while the tide charts silently judge them.
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