Singing is Part of the Morning Routine
At a branding firm in São Paulo, work starts with… singing. Every morning, the entire office gathers in a circle and sings a song—sometimes a Brazilian classic, sometimes something absurd like a Spice Girls hit. The purpose? To energize, unify, and loosen everyone up before the grind begins.
It may sound like forced fun, but participation is voluntary and surprisingly infectious. New hires are usually shy at first, but within weeks, they’re belting out lyrics with the best of them. The company credits this ritual with boosting morale, reducing pre-meeting anxiety, and making the office feel more like a community choir than a corporate machine.
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