30 Perfectly Timed Photos That Will Blow Your Mind

A Cat With Abs

Companies conduct meticulous research when pursuing marketing campaigns to reach the broadest possible market. The idea that “Sex Sells” has been widely used in the retail industry for years, and that trend doesn’t seem likely to change until another method is found.

Thanks to a well-timed customer-submitted photo, Abercrombie & Fitch may have found a marketing treasure. As a cute, and somehow sexy, free advertisement, it can appeal to customers of all ages and lifestyles. This also plays into the instinctive urge cats have to get into bags and boxes.