Well, That Didn’t Go as Planned


Imagine dropping tens of thousands of dollars on a brand-new Dodge truck and deciding, “Let’s film an amazing commercial on the beach!” Fast forward: the truck is sinking into the sand like a clumsy, metal sea creature.

All because nobody thought to check the tide charts. Ouch. Somewhere out there, a marketing director is pretending they never saw that ad. And a tide chart is silently judging them.

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