15. Kitty Wig Collection
Someone once decided that what cats truly need is a variety of high-fashion wigs. From neon pink bobs to silver curls, the Kitty Wig Collection was a bizarre online store and campaign that gained a cult following. And yes, people actually bought them. In droves.
This is a textbook case of a novelty product going viral. Social media loved the visuals: cats in wigs are simply irresistible clickbait. The wigs weren’t cheap either, but that didn’t stop pet owners from glamorizing their cats for Instagram. Turns out, if it’s weird and photogenic, it’ll sell.
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