Celebrate Mistakes With Cake
At a robotics startup in Munich, if you mess up big—really big—you’re responsible for bringing in cake for everyone. Rather than hiding errors, the company culture rewards transparency and accountability with sugar and laughter.
This “Failure Cake” tradition has turned disasters into teachable, even bonding, moments. Engineers who crash test prototypes or marketers who blow campaigns often end up swapping frosting tips instead of blame. It’s a delicious way to say: “We all mess up—own it, learn, and feed your team.”
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