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Boryeong Mud Festival – South Korea

Held annually on the beaches of Boryeong, this Korean festival is one giant mud fight. Initially created to promote cosmetics made from local mineral-rich mud, it has since grown into an international event. Attendees dive into mud pits, wrestle, slide, and even attend mud-themed concerts—all while getting gloriously dirty.

What started as a clever marketing scheme is now a beloved summertime bash. People from around the world travel to Boryeong to roll in the muck and party on the beach. Despite its commercial roots, the sheer fun and chaotic energy of the event have turned it into a cultural oddity worth celebrating. Where else is getting caked in mud not just accepted, but celebrated?

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